The Secret of Modern Web Marketing: Providing Value

Do you have a product or service that you want to market on the Internet? Web 2.0 is a modern approach to marketing that utilizes social networks, video campaigns, and other interactive approaches to bring your message to the masses. But one fact has become clear to Web 2.0 marketers: All the forum posts and social networking in the world won't move your product unless you can provide value to your customers.

Of course you offer a valuable product. The problem is that thousands of other people offer the same thing. So how can you set yourself apart from the competition and give your customers the value they deserve?

To be successful, you need to launch a marketing attack from many different angles. Put yourself in your customers' shoes. If you want to learn more about real estate investing, are you going to spend time on a bare bones web site that offers nothing but generic advice? Or would you rather browse through a site that contains a thought-provoking blog, hundreds of original content articles, downloadable e-books, videos, and newsletters? All of those features add value to a site, and that value will translate into name recognition and sales.

Many new businesses rush to set up a web site using stock photos and copy script. That might suffice if your business has a strong storefront presence, but imagine trying to draw in customers with nothing more than a sparse set of web pages. Imagine the potential for growth if you were to share daily updates on a blog related to your industry. You could write or outsource a vivid collection of articles that provide valuable information to your readers. What if you developed a complementary e-book full of tips and information for people to download and read at their leisure? You could gain instant credibility by interviewing the leading names on your field. And your readers will appreciate the personal touch of a series of how-to videos or weekly tips delivered to their inboxes.

There are many ways to provide value. The key is to forget about making a sale right at first. Get your site going, fill it with value-added content, and establish a personal relationship with your visitors. It will be your unique blend of informative content, frequent updates, and personal delivery that keeps readers coming back. Once they see how much value they receive from your freebies, they'll start to wonder what they can get from purchasing your product. Make this logical step easy for them by providing a smooth and easy-to-navigate web site with convenient payment options.

When you provide value on a consistent basis, you begin to establish a reputation for excellence in your field. This reputation will grow with time, and your web presence will grow along with it. Some operations can be outsourced to speed things along, but Google gives preferential treatment to web sites that have been around for a long time. Be patient, build a great site with great content, and prepare to see the sales roll in.

Greg Mangin is a professional engineer and network marketer coaching a team of profit conscious entrepreneurs to make an income from home. Greg can be contacted through his website at http://www.MLMglobalDomination.com or personally at 812-582-0391

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